An Op-Ed Submission by Erich Rapp, charter member of the Louisiana Internet Software and Technology Association (LISTA)
From Shreveport and Baton Rouge to Lake Charles and New Orleans, hundreds of technology-based businesses and thousands of savvy professionals and new college graduates are immersed in the state’s growing Internet software and new media industries.
What the rest of the United States is beginning to discover is that they too can benefit from the experience and innovation of these professionals for 35 percent less than their counterparts in other regions of the country. That’s 35 percent added to the bottom line, 35 percent to their market capitalization.
In 2009, at the urging of the Louisiana Internet Software and Technology Association and other advocates for the growth of the state’s technology-based industries, the Louisiana Legislature established tax credits equal to 35 percent of all labor costs paid to Louisiana residents and 25 percent of all production costs spent in the state for digital media initiatives and other software development projects.
These aggressive tax credits placed Louisiana among the top states acting to attract technology-based businesses. As important, these credits are in place now and can benefit companies already working here in both established and emerging industries.
In Shreveport and New Orleans, companies developing computer programs and digital graphics for biotechnology research projects can now do it for 35 percent less in Louisiana. 3D animation studios and video game developers can reduce their overall costs by half by hiring some of the 14,000 professionals working in digital interactive media industries between Baton Rouge, Lafayette and New Orleans. Manufacturing plants along the I-10/I-12 corridor can create plant optimization software and save tens of thousands of dollars. Engineering, communication and aviation companies working in Alexandria, Monroe and Ruston can develop new technologies and programs, while investing in homegrown talent.
For the thousands of Louisiana-based workers and the thousands of college graduates that want to live and work in the state they love, the Digital Media Tax Incentive Program creates their best opportunity to date to establish roots in Louisiana, with an average annual salary of more than $50,000. Importantly, they can put their skills to work and pursue their entrepreneurial dreams.
The Louisiana Department of Economic Development will begin 2010 by reviewing the success of the Digital Interactive Media Tax Credit Program. To date, companies and individuals have submitted dozens of applications. Most importantly, Louisiana’s technology innovators are being put to work in all types of industries that are just now learning about the resources available to them.
We are just powering up.
Louisiana’s Digital Interactive Media Tax Credit program is working. Louisiana-based technology companies are seeing more business because of it.
Business is coming to Louisiana and more of our people are being put to work in highly skilled, technology-based jobs. Now is the time to push ahead and continue this important program.