Senate Bill 277 is Scheduled for Vote in Lousiana House or Representatives on June 22

The Louisiana House of Representatives has scheduled Senate Bill 277 for a vote in the House of Representatives on Monday June 22, 2009. Senate Bill 277 is, of course, the renewal and extension of the digital interactive media business/tax incentive program. Between now and then, please call your Representatives and voice  your support for SB 277.

Senate Bill 277 is authored by Senator Ann Duplessis of New Orleans and now being managed in the House of Representatives by Representative Cameron Henry. The bill is supported by the Louisiana Internet Software & Technology Association (LISTA), Greater New Orleans, Inc. (GNO, Inc which is the business development arm of metropolitan New Orleans), BRAC (Baton Rouge Area Chamber of Commerce), and the Jindal administration. The bill will provide marketable/transferable tax credits and cash rebates to businesses spending funds in Louisiana to create a broad array of software and web platform design and development projects.

By encouraging the operation of these types of  businesses, Louisiana will likely draw many new high paying jobs into the state on a long term basis. LISTA is very optimistic that this legislation will have a transformative impact on the Louisiana economy if adopted.

Between now and Monday June 22, 2009, please call your Representatives and voice your support for SB 277 and then Louisiana can join the digital media revolution.

Erich P. Rapp.

Twitter and YouTube Energize a Popular Uprising in Iran

Digital Interactive Media including Twitter and YouTube are fueling and energizing a popular uprising in Iran. While traditional media operations face official steps attempting to thwart their reporting in Iran, the enormous number of informal social media "journalists" are shooting video of protests from their cell phones that is then posted on YouTube and Twitter and posting reports about protests in real time on Twitter. These activities seem to be energizing the uprising in Iran. Wow!!! Digital Interactive Media in the form of social media networks has come of age. 

Critics keep suggesting that Twitter may never make any money, but imagine how one would feel if their web platform was supporting a popular uprising against an illegitimate government that is part of a repressive regime. Money may not be everything. Congratulations to the owners of Twitter. Their web platform may facilitate the reform of the Iranian government that many years of United States government pressure has failed to do.

Some of the related stories can be found at Iran's Twitter Revolution on the Nation web site and also on the New York Times web site in the article entitled, In Iran, Iron Cleric, Now Blinking. These events in Iran are a huge step forward for the role and relevance of digital interactive media in the form of social media networks. It is a revolution - - - In this case, literally.

Erich P Rapp.

Louisiana Governor Declares Support for Senate Bill 277

The Louisiana Governor's office declared its support today for Senate Bill 277 concerning digital interactive media business incentives in Louisiana. After several weeks of negotiations and discussions with the leadership at the Louisiana Department of Economic Development about the exact language to be contained in Senate Bill 277, Senator Duplessis, LISTA, the Department of Economic Development and the Governor's office have reached an agreement on the terms of Senate Bill 277.

The Ways and Means Committee of the Louisiana House of Representatives will hold a hearing on Senate Bill 277 on Monday June 15, 2009 at 9 AM. If you are involved in this business and interested in supporting Senate Bill 277, please come to the committee hearing to show the committee members the business community support for the bill. If we as a digital interactive media industry in Louisiana fail to show our interest, we may find the committee members find it hard to care about our bill. Let's show our support.

The most exciting part of the bill is the definition of "digital interactive media." Under the new program, the digital interactive media incentives would be available for the development of many different types of software and web platform development as well as the development of video games and interactive animation. Under the existing law, the incentives have largely been limited to video game development. We are very excited about the potential for new businesses in the broader community of digital interactive media moving into Louisiana. In the years ahead, we anticipate new developer/programmer and new design jobs coming to Louisiana in material numbers.

The next most exciting thing about Senate Bill 277 is the proposed incentive parity with the film and television production incentives program. Under the existing digital interactive media program, the benefit was 20% transferable tax credits on in-state expenditures and the percentage declined over time. The new program would allow 25% transferable tax credits on all in-state expenditures and a 10% bonus for expenditures on labor residing in Louisiana for 35% transferable tax credits on expenditures on labor residing in Louisiana without any declining  benefit over time. As a practical matter, this combination of benefits effectively reduces the cost of developing many types of software and web platforms in Louisiana by over 30%.

It will take time to educate the digital interactive media industry about the benefits of this new program, but the program will eventually be a significant draw for new software and web platform development business in Louisiana.

Once this legislation becomes law, we must begin thinking about qualified workforce development by education and by transfer of qualified labor into Louisiana and we must work to change the perceptions about the workforce potential in Louisiana. Louisiana, however, can overcome these problems and build a digital interactive future.

I offer a prediction. With the proposed digital interactive media program enacted, Louisiana will be transformed from a digital interactive media backwater to a top five state player within ten years. Louisiana will be a leader in software and web platform development.

Erich P Rapp.

Louisiana Senate Committee sets time of hearing on Digital Interactive Media Tax Incentives Bill

The Senate Revenue and Fiscal Affairs Committee of the Louisiana legislature has scheduled the hearing on Senate Bill 277 regarding tax and business incentives for digital interactive media for 10 AM on Monday May 18, 2009 at the Louisiana State Capitol in Baton Rouge.

All those who own, work for, or are interested in digital interactive media businesses and the future of those businesses should plan to attend and speak in support of Louisiana Senate Bill 277. This bill would provide for transferable tax credits for businesses undertaking Louisiana based production of products and platforms in the digital interactive media arena.

The businesses undertaking those productions would receive a transferable tax credit equal to 25% of the production cost expended in Louisiana plus a 10% bonus or a total of 35% of the production cost for labor incurred in Louisiana. These tax credits can then be sold in the secondary market for cash (currently $0.80 to $0.90+ on the $1.00 of credit in realized cash) which substantially reduces the cost of building digital interactive media productions in Louisiana. 

For those involved in this industry, I cannot overstate how important this hearing is.

Erich P Rapp

New Orleans Hosts Successful WordCamp Event

On Friday April 10, 2009 and Saturday April 11, 2009, the Hotel LeCirque in New Orleans, Louisiana was the host to WordCamp NOLA 2009. The speakers presented to a sold out crowd of Internet platform and social media enthusiasts.

The event included presentations and panels on social media advertising strategies, the impact of social media on traditional news media, using Wordpress tools for blogging, and even advice from a millennial blogger on connecting with a younger audience.

The audience seemed interested and attentive, and the volume of tweets to #wordcampNOLA was enormous. Hopefully, the WordCamp NOLA event will be repeated next year. More information can be found at the WordCamp NOLA website.  

Erich P. Rapp.

Future of Journalism is Online Interactive and Hyperlocal

The future of journalism is online interactive and hyperlocal. Printed newspapers across the United States are under extraordinary financial pressure. Some industry experts expect that a large U.S. city will be without a major daily printed newspaper within the next few months.

This leaves the old news media industry wondering how online news outlets will profitably deliver the news to the public. Recent years have seen a rise in blogging, but this vehicle seems short of professional text based journalism that the public expects. In many instances, blogging is either a democratization of editorial writing or alternatively a filtering or re-posting of professional journalism found in the existing major news sources. Blogging alone does not seem to be a substitute for professional text based journalism. Instead, blogging seems more like an enhancement or extension of the reach of professional text based journalism.

The New York Times published an article by Claire Cain Miller and Brad Stone on Sunday April 12, 2009 entitled, Hyperlocal web sites deliver news without newspapers. The article concerns a number of web sites focused on publishing content on events at the neighborhood level in an effort to access the solely local advertising dollar. Such sites have achieved limited success so far, but experimentation with variations on them continues. The hyperlocal news report delivered online at relatively low cost seems like the "Long Tail" of journalism, and this hyperlocal aspect of news delivery will likely be important in the evolution of any future text based online news delivery model.  

Regardless of the final direction of  text based news delivery in the future. It seems likely that an online model will eventually overtake the printed newspaper as the primary delivery mechanism for such professional journalism.

Erich P. Rapp.