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According to the New York Times article on August 12, 2009 entitled,  Sony Plans to Adopt Common Format for E-Books, Sony plans to adopt the open standard e-book format called "e-pub" used by large publishing houses including Random House and HarperCollins. The move should create considerable competition for the Amazon Kindle over time. Amazon is the market leader right now for e-publishing, but operates a closed standard system. You can only read e-books from Amazon on the Kindle.

With the arrival of new e-book readers and a common format, the number of books available in electronic format should increase considerably. The quality of the books will likely be much better as well. I recently read an e-book in the Kindle format that must have been published without anyone proofreading it. The copy was filled with typographical errors. These are, however, the problems that early adopters of anything face. The e-book product is well worth the bumps in the road as far as I am concerned.

I am a huge fan of the Amazon Kindle. My wife and I both have Kindles, carry them everywhere and use them frequently. Despite the cost, I have started following several newspapers, magazines and blogs on my Kindle because of the ease of carrying, using and turning the Kindle "on and off" as opposed to the cumbersome process of booting up a notebook computer. I, of course, also read books received on the Kindle. Instead of hauling around a knapsack full of books, magazines and newspapers as I once did, I can now just carry the Kindle instead.

The e-book reader is also more private. While I am reading it, I am not advertising what I am reading. Sorry porn lovers, I am not talking about anything genuinely embarrassing like pornography. The Kindle is really not a good platform for photos. LOL. The Kindle is really only useful for text and the very lowest grade photographs from a newspaper. Instead, I can read the New York Times without having my often more conservative colleagues and acquaintances around me scoffing or rolling their eyes.

The Kindle and the Sony e-Book Reader are only two of a wave of such devices coming onto the market. As time passes, I also anticipate that more interactive books will be published. The readers will eventually be able to communicate with the author and the publisher directly from the e-Book reader. I also suspect that some books will also begin supplementing themselves with additional information provided after the book's original publication. This additional content might include information about other things such as movies, subsequent books in a series, or other derivative products. Effectively having a contact list of everyone that buys a publisher's book is a pretty valuable tool for the publisher. While paying an author or editor to "blog" more content to those e-book readers is an added and new cost for the publisher, but such a blog entry or "extra" content could blur the line between entertainment or extra reader valued content and advertising. As advertising, the low cost of such targeted communications would be small compared with the cost of traditional media advertising.

The e-publishing arena is yet another piece of the digital interactive world. Now, what do we have to do to get the publishers building future platforms for distribution of this content in Louisiana. Call us at LISTA if you need help working in Louisiana.

Erich P Rapp.

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